What is happening
Reconstruct specific episodes: why someone reads, what they do next and how they choose help.
Five conversations with your readers, a report with initial findings and a discussion with you. See which decisions their experience can help you prepare.
The full sample contains five participant stories, an examination of the creator’s assumptions, findings and recommendations. Your report will address your own research question.
Read the full sample →Reconstruct specific episodes: why someone reads, what they do next and how they choose help.
Compare accounts with your initial assumptions. Separate evidence from interpretation and state the limits.
Propose changes to content or the offer, and identify questions that need further investigation.
Explain your decision and share your assumptions. Publish the prepared invitation or send it to readers directly. You do not need to attend the interviews.
Recruitment beyond your readership is not included. Participants must have experience relevant to the question.
Read the trial terms for the defined scope, timing and cancellation rules. Ask us any questions and request the payment link.
Assign a researcher, introduce you and agree the start date. This is the waiting period.
From the agreed start: opening call, invitations, interviews, analysis and discussion. Allow about 3–4 weeks from payment overall.
We revise the invitation and try again, allowing an extra week at no additional charge. The final schedule depends on recruiting suitable participants.
No. The trial demonstrates our work through specific accounts. It can reveal questions and inform initial decisions, but it does not measure how common a view is. Broader questions may require a full study.
No. You keep the report and can use the recommendations independently. Further work is discussed only if it serves your next decision.
Before the initial call, you can cancel for a full refund. After work starts, we refund the part of the fee attributable to work not performed and provide a written calculation. Read the cancellation and refund terms.
We explain recording and access arrangements before interviews and obtain participants’ agreement. Your trial includes the report, not recordings or full transcripts. Reports use participant codes; context may still identify someone. Read the recording and confidentiality terms.
Tell us what is unclear about engagement, content choices or enquiries. We will discuss whether the trial fits that question.