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Research trial

A research trial.
See the approach on your own blog.

Five conversations with your readers, a report with initial findings and a discussion with you. See which decisions their experience can help you prepare.

First, see
what you will receive.

The full sample contains five participant stories, an examination of the creator’s assumptions, findings and recommendations. Your report will address your own research question.

Read the full sample →
US$200Plus applicable tax. The total is shown before payment.Preparation · five interviews · analysis · report · discussion
Ask about the trial →Ask whether the trial fits your question or request a payment link. For commercial use; read the trial terms before paying.

One question.
Evidence for a decision.

01

What is happening

Reconstruct specific episodes: why someone reads, what they do next and how they choose help.

02

What it may mean

Compare accounts with your initial assumptions. Separate evidence from interpretation and state the limits.

03

What to try next

Propose changes to content or the offer, and identify questions that need further investigation.

You invite your readers.
We organise the conversations.

Our part

  • Clarifying the question and drafting an invitation.
  • Selection, scheduling and five interviews of 60–90 minutes.
  • Analysis and a report with evidence and recommendations.
  • A 40-minute opening call and an hour to discuss the report.

Your part

Explain your decision and share your assumptions. Publish the prepared invitation or send it to readers directly. You do not need to attend the interviews.

Recruitment beyond your readership is not included. Participants must have experience relevant to the question.

When the work starts
and when you receive the report

01

Before payment

Read the trial terms for the defined scope, timing and cancellation rules. Ask us any questions and request the payment link.

02

1–2 weeks after payment

Assign a researcher, introduce you and agree the start date. This is the waiting period.

03

About two weeks of work

From the agreed start: opening call, invitations, interviews, analysis and discussion. Allow about 3–4 weeks from payment overall.

Before you start

What if too few readers respond?

We revise the invitation and try again, allowing an extra week at no additional charge. The final schedule depends on recruiting suitable participants.

Will five interviews represent my whole audience?

No. The trial demonstrates our work through specific accounts. It can reveal questions and inform initial decisions, but it does not measure how common a view is. Broader questions may require a full study.

Do I have to commission a full study afterwards?

No. You keep the report and can use the recommendations independently. Further work is discussed only if it serves your next decision.

What if I decide to stop?

Before the initial call, you can cancel for a full refund. After work starts, we refund the part of the fee attributable to work not performed and provide a written calculation. Read the cancellation and refund terms.

Who can access the recordings?

We explain recording and access arrangements before interviews and obtain participants’ agreement. Your trial includes the report, not recordings or full transcripts. Reports use participant codes; context may still identify someone. Read the recording and confidentiality terms.

Which question should we explore
for your blog?

Tell us what is unclear about engagement, content choices or enquiries. We will discuss whether the trial fits that question.

Ask about the trial →Ask whether the trial fits your question or request a payment link. For commercial use; read the trial terms before paying.