AskCraftYour readership changes
New people arrive with different experiences. Explore whether their questions and reasons for reading differ.
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Ongoing audience research
Your blog evolves.
Keep understanding your audience.
New readers, launches and changes bring new questions. Connect research over time, so each decision builds on what you already know.
Monthly, quarterly or around launches. Scope, recruitment and fees are agreed individually.
When a single study
is only the beginning
You prepare a product launch
Learn which problem people seek help with, what they use now and how they compare alternatives.
You change content or an offer
Understand what became clearer, what people tried and which obstacles remain.
One blog.
Several connected decisions.
Imagine you are developing a consultation service. The research question changes as the service develops.
Research question
What problem would someone bring to a consultation?
Reconstruct recent experiences of seeking help: what happened, which options people tried and why they chose one.
- Who we interview
- People who recently sought or paid for help in your field.
- The decision to prepare
- Which problem to focus the service on and how to describe the consultation’s output.
- Keep the context
- Record situations, selection criteria and doubts to revisit after launch.
Research question
What helped people decide — and what stopped others?
Compare buyers with people who considered a consultation but chose another route.
- Who we interview
- Buyers and suitable readers who explored the offer without enquiring.
- The decision to prepare
- What to clarify in the description, consultation format or first contact.
- Build on the first cycle
- Revisit the pre-launch assumptions and examine where experience differs.
Research question
What help do people need after the consultation?
Explore what they applied, where new difficulties arose and how they handle them now.
- Who we interview
- Clients who have had time to use the recommendations.
- The decision to prepare
- Whether follow-up support, extra materials or changes to the service would help.
- Connect the experience
- Link the initial situation, the choice and the experience after purchase.
An illustrative sequence, not a fixed programme. Questions, participants and the scope of each cycle follow your decision.
Your understanding
builds over time.
A report with evidence
Accounts, observations, findings and limits show the basis for recommendations.
Connections to earlier cycles
Identify recurring situations, new experiences and assumptions to revisit.
Priorities for the next decision
Discuss what to try, what to measure and which questions to return to after changes.
Choose a rhythm
that fits your decisions.
Monthly
When you regularly attract new readers, test offers or change content and need answers for upcoming decisions.
Quarterly
When you need time between studies to implement changes and gather new audience experience.
Around launches
When research is useful before a decision and after people have tried the new product or format.
Your readers
or our recruitment
You can invite readers from your audience. If the question needs different experience, including people who do not know your blog, we can recruit them.
In either case, participants must meet criteria tied to the research question.
Frequency does not imply a fixed scope. We agree the calendar and the work for each cycle.
What we agree
before work begins
Scope, calendar, fees and payment terms are agreed in advance.
How is this different from a one-off study?
A one-off study addresses a specific question. Ongoing work connects cycles, taking account of earlier findings, the changes you made and new audience needs. Each cycle starts with a decision.
Do we need research every month?
No. If you need time to implement changes, a less frequent rhythm may fit better. A useful question and readiness to act matter more than calendar frequency.
Will you interview the same people each time?
It depends on the question. Returning participants can describe a new experience; other cycles need new readers, buyers or people beyond your audience. We agree the participant mix before each cycle.
What does it cost and how do we pay?
Fees depend on the questions, participant numbers and availability, recruitment needs and outputs. We discuss the period of cooperation, monthly payments or advance payment for an agreed period, then prepare an individual proposal.
Do you implement recommendations and create content?
Research includes interviews, analysis and discussion. Implementation, content production and promotion are agreed separately. Before the next cycle, we discuss what changed and which questions arose.
Can we change the rhythm or pause?
The terms cover how we revise the plan, reschedule cycles or end the engagement. If priorities change, we agree a new scope and calendar first.
What is next for your blog?
Tell us what you are developing and which launches you are planning. We will propose useful research questions and a suitable rhythm.