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Audience research
Understand what matters
to your audience.
Explore the situations, motivations and barriers of people who might need your content or services. We recruit participants beyond your blog and investigate their actual choices.
Full scope including analysis from US$1,700. Recruitment alone from US$500.
Work is priced by stage. Recruitment starts at US$500. Interviewing and analysis have separate budgets.
What can change
after analysis?
You gain evidence to inform decisions and a clearer view of which assumptions still need testing.
Your offer
Decision criteria and concerns to address in descriptions of your product or service.
Testing hypotheses
Changes worth testing and the limits of what the research can establish.
An interview count does not establish the views of an entire audience. Qualitative research helps explain choices; prevalence and the effects of changes require other evidence.
View a detailed sample report →Who is a research participant,
and why recruit separately?
A research participant is someone whose experience is relevant to the research question.
We look for relevant experience,
not a subscription
For a full study, we recruit beyond your blog. Participants might have recently chosen a service in your category, tried to solve the problem themselves or turned to another source of information.
Readers already know your voice and content. Their accounts alone cannot explain the experiences of people who have not found you or who chose an alternative.
A follower may meet the research criteria. Following your blog does not qualify someone on its own.
Example: a company’s renovation blogWe need people
We need people
who recently chose a contractor.
We check their role in the decision, which options they compared, how they found information and when they made their choice. They do not need to follow the company’s blog.
Illustrative criteria. Your project will have its own requirements.
- 01 · CriteriaDefine the experience and circumstances needed to answer the question.
- 02 · RecruitmentFind people with that experience beyond your blog.
- 03 · ScreeningUse a few short questions to check eligibility.
- 04 · CoordinationAgree participation, schedule sessions and arrange the interviews.
This is research recruitment. We do not sell contact databases or acquire followers for your blog.
Understand choice
through JTBD.
Jobs to Be Done explores the progress someone seeks in particular circumstances.
What happened?
How the need arose, what stopped working and why the person began looking for a solution.
What were the options?
What they compared, which criteria mattered, what attracted them and what held them back.
What did they want to achieve?
The practical outcome, feeling or change in their relationships with others they were seeking.
The budget follows
the stages you need.
You can start with participant recruitment. Interviewing and analysis are separate stages with defined deliverables.
Find relevant people
from US$500
Recruitment, screening against agreed criteria and coordination. Starting prices are based on 20 interviews.
You receive: participants with relevant experience who have agreed to take part.
See participant criteria →Explore real experiences
from US$700
Twenty interviews using an agreed interview guide. We confirm the format of the materials before starting.
You receive: recordings or transcripts and a descriptive summary of the interviews.
Read an interview excerpt →Connect evidence to decisions
from US$500
Analysis of up to 20 interviews, recommendations for testing hypotheses, a presentation and a review call.
You receive: audience situations and jobs, decision criteria, barriers and hypotheses for changes.
See sample findings →How the budget adds up
Recruitment and 20 interviews start at US$1,200. Including analysis, the total starts at US$1,700. The US$500 starting price covers recruitment, not the whole study.
The final estimate depends on participant availability, selection criteria, the number of interviews and deliverables. We agree all included costs, including any participant compensation, before starting.
Common questions
How long does the work take?
Allow roughly 3–4 weeks for recruitment and interviewing after the question is agreed. Analysis takes another 7–10 working days after the materials are available. Participant availability affects timing; we confirm the schedule in the project plan.
Can I order a single stage?
Yes. We can discuss recruitment, interviewing or analysis of existing material separately. Before analysis, we check whether your interviews can address the research question.
What if I already have suitable participants?
We first check their experience against the criteria and confirm their agreement to participate. A follower list alone does not establish suitability. We then agree which stages you need.
How is this different from the US$150 trial?
Try AskCraft introduces the team’s work through five interviews. It is not a smaller full study. Participants respond to your invitation; external recruitment is not included. You do not need to buy the trial before commissioning research.
Can someone who follows the blog participate?
Yes, if their experience meets the criteria. We do not select them simply because they follow you.
How many interviews are enough?
Our starting prices are based on a project with 20 interviews. The actual design depends on the decision and groups being studied. Neither the trial nor a sample report sets a minimum number that works for every study.
Start with your decision
What decision
do you need to make?
Tell us about your blog, product or company. We will discuss whose experience matters and which research stages you need.
First, the question.
Then, the plan.
Then, the plan.
Participants, deliverables,
fees and timing agreed before we start.