AskCraftSelected participants
- Agreed criteria for relevant experience.
- Screening through short eligibility questions.
- Confirmed consent to participate and interview coordination.
This is not a list of sales leads.
Home / How we work
How we work
Know what happens
at every stage.
From your first enquiry to a discussion of the findings. Here is what the work includes and what we agree together before the project begins.
Full scope including analysis from US$3,200. Recruitment alone from US$900.
First, we clarify
the decision you face.
You do not need a finished brief or a list of followers. Start by describing the decision you want to make.
- 01
What do you plan to change?
Topics, formats, your offer, positioning or communication. We turn the broad aim of understanding an audience into a specific decision.
- 02
Whose experience can help?
What someone has done, when it happened, which options they compared and their role in the decision. These define our recruitment criteria.
- 03
Which stages do you need?
Recruitment, interviews, analysis or a single stage. Before starting, we agree deliverables, fees, timing, access to materials and project responsibilities.
Each stage has
its own deliverable.
Recruiting participants, gathering interview material and producing an analytical report are distinct parts of the project.
Interview evidence
- An agreed interview guide.
- Recordings or transcripts in the agreed format.
- A descriptive summary of participants’ accounts.
Detailed recommendations belong to the analysis stage.
Report and discussion
- Situations, jobs and alternatives.
- References to the evidence behind the findings.
- Contradictions and limitations.
- Hypotheses and ways to test them.
Starting prices cover recruitment for 20 interviews of 60–90 minutes, the interviews themselves and, if selected, analysis of up to 20 interviews. Recruitment and interviews start at US$2,200; including analysis, the total starts at US$3,200. The final estimate depends on the project.
How to use
the research findings
We discuss the findings and propose what to test next, with priorities shaped by your blog’s goals.
- 01 / RECEIVE
Report and evidence
Accounts, findings and recommendations are connected, so you can check the evidence behind each proposal.
- 02 / DISCUSS
Decisions for your blog
We discuss implications for content and products, including questions the evidence cannot yet answer.
- 03 / IMPLEMENT
Selected changes
You prioritise and implement changes with your team. Any additional implementation work is agreed separately.
- 04 / CHECK
What happened next
Assess the effect through behaviour and blog metrics. New questions can inform the next study.
Our interviews use JTBD to reconstruct the situation, the choice and the progress a person wanted to make. How the method works →
How to assess
the quality of the work
Use these questions to review the evidence and discuss your feedback.
Relevant experience
It is clear how each participant meets the criteria, which situation they describe and when it happened.
Traceable findings
You can follow an observation back to its source. A quotation remains distinct from the researcher’s interpretation.
Visible contradictions
Different accounts are preserved. Conflicting responses are not removed to create a neat overall story.
Testable next steps
Each proposal has supporting evidence, a limitation and a way to check whether it helps.
Who is responsible for what?
Coordination: criteria, recruitment, consent and scheduling. Interviews: the interview guide and the conversation. Analysis: comparing accounts, findings and limitations. Client: project context and decisions about applying the findings.
These are responsibilities within the process, not a statement about team size. We agree who will do the work and review it before the project starts. Your point of contact is Sergey Svetov.
What to agree
to avoid surprises
| Question | What we agree |
|---|---|
| Hard-to-reach participants | Criteria, a realistic recruitment timeline and a process for agreeing changes. |
| Participant no-shows | Rescheduling or replacement, and the effect on timing and cost. These terms are agreed before starting. |
| Participant compensation | Whether it is needed, whether it is included in the estimate and who arranges payment. |
| Recordings and personal data | Consent, access, anonymisation of quotations and retention arrangements. |
| Feedback and revisions | Acceptance criteria, how feedback is discussed and which revisions are included. |
| Stopping a project | How work ends, payment for completed stages and transfer of materials. |
This page explains the process. Specific commitments are set out in the agreed documents before payment.
We review the work before delivery
Interviews
We review the guide and the interview evidence: whether there are specific experiences, where questions may have led the participant and what remains unclear.
Analysis
Observations need supporting evidence. Quotations, interpretations and recommendations are kept separate.
Report
The lead researcher reviews the report before delivery. Open questions and limitations remain visible in the final version.
Tell us what decision
you need to make.
We will help turn it into a research question and an agreed plan.
AskCraft
Research and training
for creators and companies.
The people behind
your research
Research lead
Clara Bennett
Designs qualitative research for independent creators and editorial teams. Helps turn a broad audience question into a focused study, then connects the findings to content and service decisions. Her review pays particular attention to contrasting accounts and the limits of interpretation.
Research design · analysis · final review
Researcher and course tutor
Daniel Reed
Conducts in-depth interviews and develops practical interviewing exercises. Helps researchers reconstruct specific decisions, ask clear follow-up questions and distinguish evidence from assumptions. Leads interview practice and written feedback on the course.
Interviewing · interview guides · practice feedback
Research coordinator
Sophie Laurent
Coordinates participant recruitment and research operations. Turns experience criteria into screening questions, organises interview schedules and keeps participants informed about the process. Supports clear communication and consistent handovers across project stages.
Recruitment · coordination · organisation