AskCraftThese questions support a conversation about specific reading experience. They do not replace a JTBD research plan. Research into needs and choices requires relevant participants, including people beyond a blog. Explore the method.
1. When did you last open this blog?
Ask about the situation, what was happening and how the person reached the post. This gives context instead of a general opinion.
2. What were you hoping to get?
Do not list answers for them. Explore the outcome or experience they were seeking: understanding, a break or an idea.
3. What did you do after reading?
Ask about actions: saving, sharing, trying something or closing the post. Doing nothing is also useful to understand.
4. Where else did you look?
Other creators, search, colleagues and personal experience can be alternatives. Do not restrict the answer to competing blogs.
5. What got in the way?
Return to the episode. “What was unclear at that moment?” gives more detail than asking for an ideal blog.
Use the material carefully
With permission, record context and exact wording. Compare similarities and contradictions. Do not turn one account into a finding about an entire audience.